…Training For the Big Race of Course
With Disney acquiring Lucasfilm LTD in 2012, we all knew that there were going to be some new Star Wars movies coming down the pike. What we should also have seen coming (no really, we should have), was the marketing onslaught. Because basically one of the world’s most aggressive marketers just bought the worlds most marketed franchise. Pretty much throw a Star Wars logo on anything and it becomes a pop culture must have. So, why not put it on a race?Who doesn’t want to run thirteen miles in a Wookie suit? Okay, I admit, that might be kinda fun – on Hoth.
Most joking aside, it might actually be a good weekend. It’s like America’s two favorite things, Disney and Star Wars, with some running thrown in for good measure. With activities for the whole family, like a Star Wars-themed pre-race party it’s basically an excuse to combine your love for fitness, and LARP, in one fun filled dress up games weekend. Plus it’s at the Disney Resort, so yeah. I’m pretty sure I’ll be there, dressed as Jabba the Hutt. Who’s with me?
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